Former Gingiber Studio

“The secret to getting ahead

is getting started.”

 Mark Twain

Wondering how to name your art business? Naming your business can feel like the MOST IMPORTANT part of launching your creative career. It can also be the single thing that keeps us moving forward in our creative endeavors. “If I could just come up with the PERFECT name, then I would start”……. is something I’ve heard time and time again from past students.

• Should I name my business after myself if I’m an artist? Example: “Stacie Bloomfield Designs”
• Does my art business need the word “studio” at the end of it? Example: “Gingiber Studios”
• What if I pick a name and I end up wanting to change it someday?
• What if I accidentally name my business the same name as another similar business?

You can read the story of how I came up with the name for MY art business, Gingiber, HERE.

If getting the name of your creative business “right” is what is keeping you from pitching your artwork, or selling your products online, take my advice:

THERE IS NO SUCH THING AS A PERFECT BUSINESS NAME.

Take some time to brainstorm and research a name for your business. Then pick a name and move forward.

What’s the worst thing that could happen? Maybe you end up wanting to change your business name eventually. That is okay. I’ve known countless creatives over the years who have rebranded, changed names, updated their logos, etc. You are allowed to change your business name if you want to.

SO GIVE YOURSELF PERMISSION TO SIMPLY PICK A NAME AND GET GOING.

In terms of naming your business, I do have a few helpful tips to help you find your creative business name

1. Pick a name that is easy to remember.
2. Pick a name that is easy to spell.
3. Open up a dictionary and start looking for words that are fun and quirky.
4. Use a thesaurus to find new ways of talking about a word that interests you.
5. Find inspiration for a business name by thinking of things you love, like your favorite flower, or favorite tree, or favorite place.
6. Use your own name. There’s nothing wrong with going for the most straightforward solution!
7. Don’t pick a name that narrows what you can do. For instance: You might want to focus on nursery illustrations now, but what if you want to evolve over time? In that case, avoid limiting words like “baby design” or “nursery art”. Whatever your focus is, just imagine using that name 5 years from now, 10 years from now, and if it limits you or allows you to keep growing.
8. Do a Google search. Are there other businesses in your area of focus with the same name you are interested in?

Are you ready to dive in and pick your business name? I cannot wait to see what you choose!